Ensuring TV station performance
Some law firms get drawn in by a station that offers lower rates for airtime. But when that comes at the expense of strategic placement, it's an offer of little value. Our buyers know exactly what programming will deliver maximum response. They then actively manage and monitor each campaign to ensure that stations are running what they are supposed to be, when they are supposed to be running it.
The letter of the law
Market Masters-Legal licensees are protected by a set of comprehensive station guidelines that dictate exactly where their money will be put to use. Our media staff judiciously enforces these guidelines so that stations are held accountable for delivering the audiences they agreed to.
When our guidelines are not met exactly to our specifications, our licensees get additional airtime for free.