TV ads that give you a uniquely powerful combination
Most lawyer TV ads attempt to fall in one of two categories; they either try to be dignified, or they try to be memorable. Dignified usually means a lawyer giving a serious "pitch" to the audience. Memorable ads use gimmicks, shouting, etc. to be remembered. The dignified are forgettable, and the others are unpalatable.
Market Masters-Legal ads achieve the most difficult and desirable combination: dignity and memorability, all in one package.
What's the end result of that? More cases, better cases.